How Optical Shops Can Maximize Profits with Wholesale Eyewear Kits
Posted by WholesaleEyeglasses.com Team on Sep 27th 2025
Purchasing wholesale eyewear kits streamlines inventory and improves margins for optical shops. Below you’ll find kit sizing guidance, brand considerations, and practical inventory tips—plus direct links to relevant kit categories.
Why Wholesale Kits Make Sense
- Lower cost per frame: Bulk purchasing reduces unit costs versus single-frame buys.
- Curated assortments: Pre-selected mixes balance best sellers and styles.
- Scalable inventory: Choose from 10-piece, 12-piece, or 24-piece assortments to match demand.
Profit Margin Snapshot
Example: 15-piece designer optical kit — average landed cost ~$55/frame; typical retail ~$160/frame → about ~$105 gross margin per frame (~65%). Applied across the kit, this supports consistent, repeatable profitability when paired with smart rotation.
Choosing the Right Kit Size
- 10-Piece Kits: Ideal for startups or testing a new brand.
- 12-Piece Kits: Balanced variety with manageable outlay.
- 24-Piece Kits: Best for full resets or established stores.
Top Brands to Consider
Recognition drives sell-through. Explore wholesale assortments via the Brands directory to find available kits and lines.
Practical Inventory Tips
- Rotate quarterly to keep displays current and maintain sell-through.
- Mix designer and mid-tier to balance margins and volume.
- Track sell-through via POS data to inform next kit size and brand mix.
- Seasonality: Stock sunglasses and optical kits ahead of peak periods.
- Favor unisex styles to broaden appeal without over-ordering sizes/colors.
Next Steps
Ready to simplify buying and strengthen margins? Explore all Wholesale Eyewear Kits or browse the Brands directory to build a tailored assortment.
FAQ
What kit size should a new optical shop start with?
Start with a 10-piece kit to test fit, colors, and sell-through, then scale to 12- or 24-piece kits based on POS data.
Which brands have the fastest sell-through in wholesale?
Use the Brands directory to explore recognized labels (e.g., Ray-Ban, Nike, Carrera) that typically move quickly.
How often should I rotate wholesale inventory?
Quarterly rotation works well for most shops; align refreshes to seasons and promotions.